Corporate Magic | 10 Essential Twitter Tips for Beginners
When it comes to tweeting, people want to read content that is directly applicable to their lives. Unfortunately, almost 80% of all social media posts are written about ourselves, not our readers.
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10 Essential Twitter Tips for Beginners

  |   Jeff Kirk

If you’re new to the world of Twitter, this massively popular and ever-growing social media outlet can feel overwhelming to even the most avid of Internet users. Reading up on the ins and outs of how Twitter works is certainly helpful, but ultimately, experience can often be even more important than knowledge. To that end, here is a compilation of tried-and-true tips and tricks that can help guide you toward a happier, more rewarding experience on Twitter.

 

 

 

10. Pick and Choose Which Tweets You Read

Naturally, to understand how your followers think, and learn more about what they are interested in, it’s great to read what some of them are tweeting about. However, you do not have to read every single tweet! Depending on how many followers you have, this simply isn’t feasible. Consider this: the average Twitter user tweets 22 times per day. If you have as little as 100 followers, this means you could be sifting through an average of 2,200 tweets per day. Don’t feel obligated to stay on top of every single one.

 

 

9. List Your Favorites

Rather than hopping around from follower to follower, it is easier to create a collection of your favorites. By organizing content into specific lists, you can always keep on top of the most important original content from select groups. If you have multiple interests, you can create multiple lists to serve each interest. Imagine going to a handful of lists to catch up on everything, as opposed to endlessly searching and hopping from user to user to find the content that is valuable to you.

 

 

8. Respond as Much as Humanly Possible

If you’re a Twitter newbie, one of the best ways to become more engaged is to respond to everyone and everything as often as you are able. This is especially true when someone favorites one of your tweets, mentions you in a tweet, or retweets your original message. This is a significant moment: it means someone appreciated your message enough to take the time to share it with his or her own followers. It is definitely not an opportunity you ever want to squander.

 

 

7. Schedule Your Tweets

Posting consistently on Twitter is critically important. Remember, your message is competing with potentially millions of others at any given time for attention on your followers’ pages. If you are not able to post at peak times, you may want to enlist the services of an online scheduler that can have your tweets go live on your behalf at a pre-scheduled time.

 

 

6. Sell Your Bio

When it comes to filling out the biography portion of your Twitter account, don’t gloss over it because you think your followers aren’t interested in it as they are in what you’re posting. This is especially true for newbies who have yet to establish themselves on the site. Not only can it help introduce yourself, but it also lets readers know what they can expect to hear from you if they start following you. In other words, if you nail your bio, you are more likely to gain the kind of quality followers you want and need.

 

When it comes to creating your bio, you may want to opt for a more descriptive and professional approach as opposed to something purely humorous. Creativity is great, but you want your followers to take you seriously as well.

 

 

5. Directly Engage Your Audience

Don’t be afraid to jump in and engage your audience directly. Not only will you make Twitter friends along the way, but you’ll likely find the process a lot more rewarding for you, too. One great way to accomplish this is to give credit where credit is due to the author or originator of any content you decide to share or retweet. Simply add an @ and tag the person as a way to acknowledge and show respect to him or her. Not only does this give the other person more exposure, but it’s also a nice gesture and typically very appreciated by the recipient.

 

 

4. Want Everyone to Read Your Tweet? Don’t Start it With an @ Symbol

Twitter assumes that when you start your tweet with an @, you are intending it to be a direct conversation with that one other user, not your audience at large. Therefore, it treats these tweets as essentially private in nature. Only the person being tweeted at, and the person tweeting the content, will see these kinds of tweets in their streams. This is great if you don’t want to inundate your followers with multiple conversations that may not be relevant to them, but if you want them to be seen by everyone, take out that @ before posting.

 

 

3. Tweet About the Same Thing Repeatedly; Really, It’s Okay

Have a piece of content you absolutely love, and are dying to share with anyone willing to read? Don’t worry about sharing it repeatedly; remember, with so much content flowing in and out of Twitter on a second-by-second basis, it’s unlikely that your followers will feel spammed or annoyed by a repost. It’s far more likely that posting that content once and only once will result in a tiny fraction of your intended audience actually seeing it. When you repost content, you can reach new followers, hit multiple time zones, and get more traffic. Don’t be scared; repost that content if it’s worth reposting.

 

 

2. Follow Those Who Follow You

There are specific Twitter follower-to-following ratios that you’ve probably heard about, but ultimately, it may be a waste of time to try to achieve these types of ratios, especially in the beginning. Being overly picky and choosy about whom you choose to follow can actually slow down your growth. If you’re worried about a few months down the road, when you have followed way too many unnecessary users and want to prune your list down, there are numerous tools out there that can help you. Programs exist that will help you identify and remove inactive users, as well as those who do not interact with you.

 

 

1. It’s All About Them, Not You

When it comes to tweeting, people want to read content that is directly applicable to their lives. Unfortunately, almost 80% of all social media posts are written about ourselves, not our readers. Engaging content works best when it finds a way to refer back to you and your company somewhere along the line, but it focuses on the reader, not the writer. Move the spotlight off of you, and you might be surprised to see just how quickly your Twitter page can flourish.