Blog

  |   Blog, Business

Lights Magazine Shines Spotlight on Event Production Industry

DALLAS (January 5, 2015) – Groundbreaking technologies. Prominent personalities. World-class stage productions.   Powerful insights and expert advice on each of these topics, and more, can now be found in Lights Magazine, a digital publication unveiled this week by Dallas-based Tamarack Publishing and Corporate Magic, Inc. Tamarack is an independent publishing company formed by Jim Kirk Productions, and Lights is its first product.   Lights...

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06 January
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  |   Blog, Jeff Kirk

Effective Social Marketing Begins With Understanding Why Customers Share Content

  There is a great deal of influence that a single individual can have on the success or failure of a brand, and understanding why customers are moved to share content with other members of their social network can be especially helpful to marketers. As much as marketing is an art form, it is also incredibly valuable to gather insights from...

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11 November
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  |   Blog, Jeff Kirk

Top 10 Things You Can Plan to Experience at Your Next Event

Although every event is different and every business has a unique way of presenting, there are always some things that are easily predictable when it comes to meetings and events. The reason for this is because of the advances in technology, experiences, and interactivity. Event and meeting attendees expect to be engaged in more ways than one, with an experience...

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07 October
2
  |   Blog, Jeff Kirk

Tactfully Promoting Your Company Through Social Media

    By now, if you haven't established a presence in social media, you are behind the times.   Just now, someone mentioned your company in a Facebook post. Someone else added a picture of your convention booth on Instagram. If you don’t have your own presence, the world will create one for you. Do you really want to risk that?   Social media is at...

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16 September
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  |   Blog, Jim Kirk

Generating the Right Emotion in a Corporate Meeting

Generating the right emotion in our events is something that we take pride in. When we design meetings, one of the first questions we ask is, “What is the feeling that we want to generate in this meeting?” The answer will be different for every company. Some will not even want to answer the question until the very end of...

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19 August
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  |   Blog, Jeff Kirk

The Top 5 Audience Engagement Technologies For 2014

In order to attract attendees to your upcoming corporate event and keep them enthralled while they’re there, you must incorporate the right technologies. Engagement tools and practices have evolved substantially over the years. In order to remain a strong presence in today’s marketplace, it’s important to create connected digital experiences from start to finish. Social networking, event app analytics, Smartphones,...

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19 August
11
  |   Blog, Jeff Kirk

What in the World Is Geofencing?

Perhaps you’ve heard the term “geofencing” and been totally confused as to how fencing is related to the earth. In fact, while it sounds farfetched, it is actually an amazing feature found in various software programs. The following will outline some of the basics of geofencing.       Geofencing Explained   As was previously mentioned, geofencing is a feature that software programs use in conjunction...

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04 August
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