Blog

  |   Blog, Jeff Kirk

Finding Your True Self in a World of Social Media

It is so easy to turn into someone else while online. People do it all the time! When someone actually meets them in real life, they are often disappointed that the person they thought they knew, is really someone else. While it’s an easy thing to do, it’s not always a smart thing to do. More and more, individuals are...

Read More
04 August
13
  |   Blog, Jeff Kirk

What Is iBeacon and Why Is It Important to the Events Industry?

iOS devices, such as iPhones and others, have been given a new way to gain location-based information. Through Apple’s wireless Bluetooth low-energy technology called iBeacon, these devices have access to the information and services that will send notifications, special offers, and security alerts to the device when they enter a certain area. The iBeacon works with iPhone 4s and newer,...

Read More
02 August
16
  |   Blog, Jeff Kirk

Optimizing Your Business For Creativity

  Organizations face a number of challenges in our competitive world, from direct and emerging competitors to difficulty from within. However, there are a number of ways to improve these issues to build a stronger company.     [highlight color='' background_color='']Change Is Inevitable[/highlight] Some might wonder why they need to worry about change if they’re profitable at the moment. However, change is one of life’s constants;...

Read More
18 July
21
  |   Blog, Jeff Kirk

It’s Called the Creative Process, Not the Creative Committee

  I want you to take a second and think about famous innovations. Think about the amazing people who thought of these concepts and the impact of their work on the rest of the world.   How many of these innovations were passed through a committee?   Oh sure, there may have been another person or two who closely worked on the individual projects, but the...

Read More
17 July
26
  |   Blog, Jeff Kirk

Is Experience or Youth More Important, When Shopping for an Event Company?

    The big question, when looking for an event company to handle your big event, is whether or not experience or youth is more important. Everyone knows that experience means that a company has successfully handled a variety of events. They also know that youth means that a company knows what’s hot and what’s not in an ever-changing world of trends...

Read More
15 July
17
  |   Blog, Jeff Kirk

Avoiding the Pitfalls of the Presentation Process

  Landing a job is almost always in the success of the presentation. The success of the presentation depends on what the presenter knows and doesn’t know. Unfortunately, there are too many companies that will make the same mistakes over and over again, and not understand why they don’t land the jobs and contracts that they are so eager to land.   All...

Read More
15 July
20
  |   Blog, Jeff Kirk

Choosing the Correct Hashtag for Your Event

  Hashtags are all the rage. If you don’t have one, you will not be noticed! With an event coming up, you need to secure a convention hashtag. It’s important that you choose the correct one, though. The wrong tag could send individuals to other websites, conflicting events, and just make them confused all together. The following are three main tips...

Read More
15 July
21
  |   Blog, Jeff Kirk

Go Digital or Not? A Guide to Event Signage

Event marketing has become to businesses what social media has become to interpersonal relationships. The major difference is, of course, events allow business to present an actual physical presence into the paths of potential collaborators, vendors, and clients.   One of the most often discussed aspects of these events is the use of technology and whether or not funds should be earmarked...

Read More
15 July
24
  |   Blog, Jeff Kirk

10 Essential Twitter Tips for Beginners

If you’re new to the world of Twitter, this massively popular and ever-growing social media outlet can feel overwhelming to even the most avid of Internet users. Reading up on the ins and outs of how Twitter works is certainly helpful, but ultimately, experience can often be even more important than knowledge. To that end, here is a compilation of...

Read More
15 July
24