Jeff Kirk

  |   Blog, Jeff Kirk

Effective Social Marketing Begins With Understanding Why Customers Share Content

  There is a great deal of influence that a single individual can have on the success or failure of a brand, and understanding why customers are moved to share content with other members of their social network can be especially helpful to marketers. As much as marketing is an art form, it is also incredibly valuable to gather insights from...

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11 November
2
  |   Blog, Jeff Kirk

Top 10 Things You Can Plan to Experience at Your Next Event

Although every event is different and every business has a unique way of presenting, there are always some things that are easily predictable when it comes to meetings and events. The reason for this is because of the advances in technology, experiences, and interactivity. Event and meeting attendees expect to be engaged in more ways than one, with an experience...

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07 October
2
  |   Blog, Jeff Kirk

Tactfully Promoting Your Company Through Social Media

    By now, if you haven't established a presence in social media, you are behind the times.   Just now, someone mentioned your company in a Facebook post. Someone else added a picture of your convention booth on Instagram. If you don’t have your own presence, the world will create one for you. Do you really want to risk that?   Social media is at...

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16 September
20
  |   Blog, Jeff Kirk

The Top 5 Audience Engagement Technologies For 2014

In order to attract attendees to your upcoming corporate event and keep them enthralled while they’re there, you must incorporate the right technologies. Engagement tools and practices have evolved substantially over the years. In order to remain a strong presence in today’s marketplace, it’s important to create connected digital experiences from start to finish. Social networking, event app analytics, Smartphones,...

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19 August
11
  |   Blog, Jeff Kirk

What in the World Is Geofencing?

Perhaps you’ve heard the term “geofencing” and been totally confused as to how fencing is related to the earth. In fact, while it sounds farfetched, it is actually an amazing feature found in various software programs. The following will outline some of the basics of geofencing.       Geofencing Explained   As was previously mentioned, geofencing is a feature that software programs use in conjunction...

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04 August
9
  |   Blog, Jeff Kirk

Finding Your True Self in a World of Social Media

It is so easy to turn into someone else while online. People do it all the time! When someone actually meets them in real life, they are often disappointed that the person they thought they knew, is really someone else. While it’s an easy thing to do, it’s not always a smart thing to do. More and more, individuals are...

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04 August
13
  |   Blog, Jeff Kirk

What Is iBeacon and Why Is It Important to the Events Industry?

iOS devices, such as iPhones and others, have been given a new way to gain location-based information. Through Apple’s wireless Bluetooth low-energy technology called iBeacon, these devices have access to the information and services that will send notifications, special offers, and security alerts to the device when they enter a certain area. The iBeacon works with iPhone 4s and newer,...

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02 August
16
  |   Blog, Jeff Kirk

Optimizing Your Business For Creativity

  Organizations face a number of challenges in our competitive world, from direct and emerging competitors to difficulty from within. However, there are a number of ways to improve these issues to build a stronger company.     [highlight color='' background_color='']Change Is Inevitable[/highlight] Some might wonder why they need to worry about change if they’re profitable at the moment. However, change is one of life’s constants;...

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18 July
21