Choosing the Correct Hashtag for Your Event
Hashtags are all the rage. If you don’t have one, you will not be noticed! With an event coming up, you need to secure a convention hashtag. It’s important that you choose the correct one, though. The wrong tag could send individuals to other websites, conflicting events, and just make them confused all together. The following are three main tips that will help you come up with the right hashtag for your next event.
Easy to Remember
One of the most important things to keep in mind is that your hashtag should be easy for everyone to remember. While your guests are posting pictures on their companies’ social media accounts, you want them to be able to remember how to connect to the event through the tag. For example, if you were running a wedding planning convention, something easy to remember might be “#weddingplanning.” Something that would not be easy to remember would be something like “#conventionforallkindsofweddingideas.” A hashtag should be simple, making it easy to remember.
Something else that is super important is to ensure that your hashtag does not conflict with another event. For example, if there happens to be a second wedding planning convention on the same weekend, you would want to ensure that your tag is specific to your convention. If yours is in San Diego, and the competition is in Oakland, your tag could be “#sandiegoweddingplanning.” This could in no way conflict with the event in Oakland because it is very specific to your event.
In addition, make sure that your hashtag has not been used before on any social media sites. If you enter it, and other posts come up, go ahead back to the drawing board to come up with something else that is completely unique. Once you start to use it for your event,that is what people will associate it with for years to come.
Most conventions happen on a yearly basis. In order to ensure that you can reuse your hashtag for the coming years, do not add a date to it. The tag, “#sandiegoweddingplanning2014” may sound good, but it can’t be used for next year’s event as well. This would mean that you would have to come up with a new hashtag each year. The problem is that next year, someone else might have already coined the same tag without the date. You would almost have to rebrand in order to find one that is easy to remember and not conflicting again.
Your hashtag is often the way that clients will find your event. Through the tag, they can find your website with information that will lead them to become a part of the convention. Make sure that your hashtag is easy to remember, will not conflict with any other events, and can be repeated each year, in order to have the most success with social media.