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Corporate Magic Set the Stage During Cowboys Halftime Show with Kenny Chesney Highlighting the Salvation Army

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When country superstar Kenny Chesney took to the stage for his globally televised concert during halftime of the Thanksgiving Day’s Cowboys-Redskins game, the production team from Dallas, Texas-based Corporate Magic was behind the scenes.

 

For the 16th consecutive year, the Dallas Cowboys engaged the messaging architects of Corporate Magic to help conceptualize, design, stage, and produce their world-renowned Thanksgiving Day halftime extravaganza, for one of the biggest television audiences of the year. The show also served as the official launch of the Salvation Army’s 122nd annual Red Kettle Campaign.

 

Charlotte Jones Anderson, executive vice president of brand management/president of charities for the Dallas Cowboys, is currently serving a three-year term as national advisory board chairperson for the Salvation Army, the nation’s largest faith-based social service charity. Anderson is also the visionary behind the annual halftime shows.

 

Stephen Dahlem, Corporate Magic’s senior creative director, was again tasked with ensuring that every detail of the presentation went off without a hitch.

 

“This is always one of our favorite events of the year, and we think the fans in the stadium and the millions watching from home really enjoyed Kenny’s show,” said Dahlem. “It’s always a joy working with Charlotte and her team on this one-of-a-kind production.”

 

This year, Corporate Magic coordinated with Chesney’s team on the many lighting, staging, and logistical details of the artist’s performance. Dahlem’s crew also helped design the set and produced the powerful videos that lead into the show.