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Instagram’s Place in Corporate Events

  |   Blog, Jeff Kirk

While Instagram is the place to go if you’re in the mood to see people who like to take gratuitous images of themselves and food, the social media platform is also a great business tool for your next corporate event. As always when it comes to mixing social media and business, you have to make sure that you use Instagram wisely and to its full potential in order to see the best results. If you’re planning your next corporate event, don’t forget to include a few well-chosen photographs along with your marketing and advertising campaign.

 


Show Your Products

 

Modern technology has made it easier than ever for a person to window shop without having to leave their home. Show off a high quality collection of images of your products. Specifically, you’ll want to include your newest products, your most popular products, products that will be on display at the corporate event and products that you are currently working on. You might also want to think about showing a close up image of one of your most well-known products and getting your followers to guess what it is.

 

If you already share images of your products on your company website or any other social media platform, then you can take pictures of some of the supplies and equipment that have a part to play in the services or products that you provide. The point of this suggestion is to give your followers a taste of the products that you offer and what goes into getting those products in the hands of your customers.

 

 

Show How it’s Made

 

If you aren’t making top secret weapons for the government, then you should at least think about including images of the process involved with making the products that your company sells. Try to start at the beginning of the process and end with an image of the final product that your customers receive. If you’re unable to do this, then you can take progress pictures of your corporate event so that your followers and customers can get an idea of how much work goes into getting ready for an event. No matter which route you take, it’s a good idea to include your images into some type of collage so that viewers will have a single cohesive image or series of cohesive images to look at.

 

 

Offer Up a Sneak Peek

 

In order to build excitement about your corporate event, offer up a sneak peek. Are there any special events or guest speakers that you are especially excited about? Take pictures of the signs, invitations, booths, decorations and even pictures of where the event is being held. If there is a special announcement that you’ll be making at the corporate event, try to think of ways that you can include it in a teasing image to get your followers and customers intrigued. Remember that everyone likes to be the first to know something.

 

 

Show Your Office

 

It’s possible for you to attract new followers and more attendees to your corporate event by posting images of your corporate office. Show how everyone is getting ready for the event while handling the day-to-day goings on of your company. Let people know what it’s like to work at your company by taking images of cubicles, offices, brainstorming meetings, training sessions, employees enjoying their lunches and employees kidding around and having a good time. Show that your company is more than a name, logo and products. People like to not only feel a sense of community, but see a sense of community. Your employees can help to build your brand in a way that advertising and marketing never could.

 

 

Take Followers With You

 

If your corporate event takes you on the road, take your followers with you. Show them who supplies you with the food, decorations and space for your corporate event. One of the great things about this particular tip is that you never know when you’ll be visiting the neighborhood of some of your followers or customers. Let them know you’re in town and think about giving away free tickets or free entry to your upcoming event if they take a picture with you while you’re out on the road.

 

 

Show Off Your Planning Committee

 

While you’re showing off your employees, you might also want to think about posting up images of the individuals who are the most involved with the planning process for your event. Show employees and individuals who put in overtime and long nights to make sure that the event is a success. Let your Instagram followers and current customers put names with faces so that they feel a deeper connection with those employees and your company. Don’t be afraid to post funny photos, just make sure that the people in the image give you consent to publically display the photo. You have to remember that not everyone has the same sense of humor.

 

 

The Rules of Instagram

 

While you’re busy posting up images related to your corporate event, it is best that you take out some time to actually interact with your followers if they comment. You don’t have to write a mini-essay– a simple thank you or a note of agreement will do just fine. Let followers know that you’re listening and paying attention to them.

 

You should also make sure that you incorporate well-chosen hashtags with each image you post so that you can reach as many people as possible. What keywords would you use to describe your business? Is there a tag line or slogan that your company is well known for? Take a look at the Instagram profiles of other companies in your industry and see which specific hashtags they use most often.

 

As part of being interactive with your followers, ask if there are any images in particular that they’d like to see related to your upcoming event. This is an easy way to engage and show how committed you are to keeping your audience happy.

 

Instagram is an easy and inexpensive way to build a buzz around your corporate events as well as your company in general. Never forget how many words a single image is worth.