Corporate Magic | Prudential Real Estate Affiliates
Corporate Magic is a leading events production company that can help your organization deliver targeted messages in meaningful, memorable ways. We’ve planned and executed some of the most amazing events ever staged for some of the most successful companies on the planet, from Berkshire Hathaway to IBM, from Coca-Cola to Mazda. Since our beginning in 1986, we’ve developed a reputation for creative excellence, strategic insight, technical innovation and responsive service. Corporate Magic is led by the company’s founder – CEO Jim Kirk – a creative visionary with a decades-long track record of success.
events, corporate events, meetings, conventions, event planners, corporate planners
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Prudential Real Estate Affiliates

About This Project

Recognize hundreds of top selling brokers in a fast paced, invigorating, yet personalized way and increase convention attendance.

In addition to recognizing its top producers, the new logo, visual identity and game plan for the Berkshire Hathaway HomeServices brand was revealed for the first time in an elaborate production set on Celine Dion’s stage at Caesar’s Palace.


CM Creative Solution

Corporate Magic designed a set to showcase award winners tripling the size of past sets, to insure all attendees were enveloped in the action.

The centerpiece of The Coloseum’s stage is a 34’ x 110’ LED screen, rivaled only by the world’s largest LED screen hanging in Dallas Cowboys Stadium in Arlington, Texas. Underneath the giant 11mm high-resolution screen were nine LED panel screens ranging in size from 2′ x 6′ to 8′ x 6′, also from Celine’s set. Projection screens measuring 16’ x 9’ flanked each side of the giant video wall.

Because this year’s convention held special importance, Prudential Real Estate tasked Corporate Magic with the challenge of delivering the event to the company’s entire 50,000-plus-person network. Corporate Magic’s solution was to produce a daily “Web Blast”, featuring HD footage of the show packaged with two actor-hosts narrating the entire two days of events.


Prudential Real Estate Affiliates